CIM Marketing Principles Award L3 (22/23)
Course Overview
Marketing Principles is a 12 credit mandatory module which sit within the suite of L3 modules.
What topics are covered?
1. Discovering Marketing
2. The Marketing environment
3. The Marketing MixEntry Guidance
Frequently asked questions
Marketing Principles is a 12 credit mandatory module which sit within the suite of L3 modules.
Provides an understanding of key concepts and terminology used in marketing. On completion you will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence customer behaviour.
Those aspiring to enter a Marketing organisation or department No experience required for entry. Bath College will complete a diagnostic to determine entry level.
Delivered 1 /2 Terms Weekly sessions