Digital Marketer Level 3 (25/26)

Course Overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Ideal for those with 12 months or more experience working in a marketing role, this Level 3 apprenticeship programme is a great opportunity for apprentices that have already completed a Level 2 marketing apprenticeship programme or equivalent full-time course and would like to further enhance their knowledge and skills. This programme is ideal for young people with work experience right through to mature apprentices wanting to retrain.


What topics are covered?

Coding 

Marketing principles 

Customer lifecycle 

Customer relationships 

Digital campaigns 

Digital and social media Strategies 

Specialist areas 

Platform positives and negatives 

Business environment and business issues 

Digital etiquette 

Integration and the working environment 

Security


Interested in applying?

Course Details

Course Type: Apprenticeship
Campus: Main Reception, Roper Building, Bath Campus
Level: Advanced
Duration: 18 months

Frequently asked questions

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Ideal for those with 12 months or more experience working in a marketing role, this Level 3 apprenticeship programme is a great opportunity for apprentices that have already completed a Level 2 marketing apprenticeship programme or equivalent full-time course and would like to further enhance their knowledge and skills. This programme is ideal for young people with work experience right through to mature apprentices wanting to retrain.

Apprentices without level 2 (GCSE 4/C) in English and Maths will need to achieve this level prior starting the apprenticeship programme.

Apprenticeship Standard Level 3   

MTA: Introduction to programmeming Using HTML and CSS

Classroom and work based teaching and assessment to monitor, knowledge, skills and behaviours to ensure industry competencies.
Marketing Executive Level 4