Digital Marketer Level 3 (21/22)
Course Overview
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. Ideal for those with 12 months or more experience working in a marketing role, this Level 3 apprenticeship programme is a great opportunity for apprentices that have already completed a marketing apprenticeship programme or equivalent full-time course and would like to further enhance their knowledge and skills. This programme is ideal for young people with work experience right through to mature apprentices wanting to retrain.
What topics are covered?
Coding Marketing principles Customer lifecycle Customer relationships Digital campaigns Digital and social media Strategies Specialist areas Platform positives and negatives Business environment and business issues Digital etiquette Integration and the working environment Security
Frequently asked questions
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. Ideal for those with 12 months or more experience working in a marketing role, this Level 3 apprenticeship programme is a great opportunity for apprentices that have already completed a marketing apprenticeship programme or equivalent full-time course and would like to further enhance their knowledge and skills. This programme is ideal for young people with work experience right through to mature apprentices wanting to retrain.
Apprentices without level 2 (GCSE 4/C) in English and Maths will need to achieve this level prior starting the apprenticeship programme.
Apprenticeship Standard Level 3 MTA: Introduction to programmeming Using HTML and CSS
Classroom and work based teaching and assessment to monitor, knowledge, skills and behaviours to ensure industry competencies.
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