Part Time Qualifications - CIM Professional Marketing Certificate L4 (23/24)

In this module, you will learn about the role of marketing in the organisation and the key concepts the underpin he activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

You'll need to have a minimum of one year's experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing.

Also, if you have studied at one of our Accredited Degree Universities you will have gained exemptions from our CIM qualifications, meaning you will only need to complete one module instead of the usual three for the Certificate in Professional Marketing/Digital Marketing.

Applied Marketing is common to both CIM level 4 Certificate qualifications. To gain the CIM Level 4 Certificate in professional Marketing, a pass in Applied Marketing, Planning Campaigns plus Customer insights in required.

The course fees include the costs of exams (first attempt only), however you will need to register and pay your membership fee direct with CIM.